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Binge ingesting, the most common form of extreme ingesting, is outlined as consumingFor ladies, 4 or more drinks throughout a single occasion. Excessive drinking contains binge consuming, heavy ingesting, and any drinking by pregnant ladies or folks youthful than age 21. Sign up right now for all of the updates on flavors, news, and recipes. Bitter-leaning amaro, full of restorative herbs, is a wonted — and wonderful — choice. Brandy, Cognac or Calvados, poured neat or on a rock, are basic, and excel at the part.<br /><br />Shake and double strain into a calming cocktail glass. Garnish with half of passion fruit floating. Serve accompanied with a shot of Champagne. Cocktails – a cocktail refers to any sort of alcoholic blended drink that incorporates two or extra ingredients.<br /><br />Create an ice float the evening before for your punch bowl. Prefer your margaritas on the slushy side? Incorporate a few cups of ice whereas mixing frozen mango chunks, lemonade focus, tequila and orange liqueur.<br /><br />Once you attempt one you will perceive why the recipe has survived so long. Combine all ingredients in a mixing glass with ice and stir till nicely chilled. Stir ingredients in a mixing glass with ice. Squeeze oil from lemon peel into the glass or garnish with olive.<br /><br />Ina's Lemon Drop Cocktail is kind of a glass of freshly squeezed lemonade, with just a kick of vodka. Please your complete party with a '70s throwback punch. This spiced gin model has a touch of floor pepper. This simple, classic aperitif evokes sunny days in Italy, with its stunning hue and distinctive herbaceous flavor.<br /><br />If your thought of getting cozy entails curling up with a hearty bowl of stew, you've got come to the proper place. Scroll through and you'll also find top-rated recipes for rooster stew, black bean stew, oyster stew, and extra. Your subsequent bowl of stew is ready for you now. Wine – wine is an alcoholic drink produced from fermented grapes or different fruits.<br /><br />Travel experts are saying Wednesday and Thursday are going to be the busiest days for vacation vacationers. Shake Shack seems to concentrate on this reality and has plans to offer free fries to airline passengers who've had their flights delayed or canceled. California Cheesesteak Thinly Sliced Grilled Steak Covered with Sautéed Mushrooms, Onions, Peppers and Chees...<br /><br />Diet drinks are linked to well being issues corresponding to sort 2 diabetes. And over time, some specialists think their artificial sweeteners might make you achieve weight by tricking your body into wanting extra energy. But if you’re attempting to cut again on regular soda, food plan variations may be a good way that can assist you make the swap to water and other healthier drinks. Once you progress from regular to diet soda, you can start attempting to limit the number of food regimen drinks you have daily. It prevents dehydration, constipation, and kidney stones. Plus, with no energy, it’s the most effective beverage for your waistline.<br /><br />In the Seventies, sugary drinks made up about 4% of U.S. day by day calorie intake; by 2001, that had risen to about 9%. Strong proof signifies that sugar-sweetened soft drinks contribute to the event of diabetes. White wine, Benihana Sake with pineapple juice, white peach and keenness fruit purées – . Garnish with a pear slice or get artistic and do one thing like in the picture. Garnish with a maraschino berry and an orange slice.<br /><br />Pour the cream on the back of a spoon to get the layering proper. If you fail with the layering, simply stir. Try it out with plant based or regular milk! Or strive one of the other variations described below.<br /><br />Prices and availability range by places. Auntie Anne’s very own refreshing lemonade is a candy approach to make any day feel like summer season. It’s a powerhouse of vitamins like calcium, vitamin D, and potassium, which hold your muscles, teeth, and bones healthy. And a cup of it has more protein than a large egg.<br /><br />Shake gin, easy syrup, and lemon juice with ice. Squeeze lime juice right into a Moscow Mule mug. Add [https://www.pinterest.com/lanepetersson/ snackparadise panel reviews] or three ice cubes, pour in the vodka, and fill with chilly ginger beer. Add whiskey and stir until sugar dissolves. If the barman begins shaking the elements or muddling fruit, have your next spherical at one other bar. Freshly Brewed Black, Green or Tropical Iced Teas Choice of unsweetened or sweetened black, green or passion fruit teas, all served over ice...<br /><br />The Whiskey Sour can be served on the rocks with a cherry, or straight up. Muddle mint leaves, lime and simple syrup in a highball glass. Muddle one slice of pineapple in a shaker. Add Absolut Vanilia, passion fruit pulp from half a passion fruit, vanilla syrup and passion fruit purée.<br /><br />Learn extra about what number of sugary drinks are being consumed within the US and the way consumption patterns differ by age, race/ethnicity, and revenue. Sugary drinks are the primary source of added sugars in our food regimen, representing nearly half of all added sugars we consume. Added sugars are a significant culprit within the obesity and diabetes epidemics. Availability of those drinks has elevated dramatically. In the last 60 years the availability of normal carbonated delicate drinks has tripled. Sodas and different applicable non-alcoholic drinks stay limitless and won't be counted toward the 15 alcoholic beverages limit, and all other policies and procedures stay the same.<br /><br />2004 information of alcohol consumption per capita , per yr, by country, in liters of pure alcohol. Sam Dangremond is a Contributing Digital Editor at Town &amp; Country, where he covers men's fashion, cocktails, journey, and the social scene. If you want a drink with some chunk, give this traditional New Orleans concoction a strive. Created during World War I, the name of this drink was supposedly inspired by the reality that taking a sip of it looks like getting shelled with a French 75mm subject gun, a powerful piece of artillery.<br /><br />Coffee drinkers could have a better time sustaining their weight reduction over time, as nicely. The cocktail incorporates the bittersweet taste of Campari paired with sweet vermouth and membership soda. This sangria is ideal for relaxed get-togethers and it’s even higher should you make it the evening earlier than and let the flavors steep. A 10-week research at the University of Oklahoma revealed how drinking a single serving of CELSIUS quarter-hour prior to understanding can improve your physique's physiological response to moderate train.<br /><br />In other components of the world, particularly growing international locations, sugary drink consumption is rising dramatically because of widespread urbanization and beverage marketing. We crave cranberry cocktails all winter long and this is our go-to cocktail this vacation season. It's heat and spicy from the whiskey and ginger beer, however refreshing and tart from the cranberry and citrus.<br /><br />Born from the assumption that mixers ought to be healthier. Made for the moments, locations, and people you are feeling your finest with. A little little bit of plum and a dash of thyme turns the fan-favorite Moscow Mule into a Christmas delight. The foamy, velvety texture of this New Orlean's basic looks like fresh snowfall, and tastes simply as crisp. Purchases have to be made with a meals order.<br /><br />In contrast to most bottled drinks out there, our cocktails are made with prime quality spirits and natural components. Even though soda could include extra sugar than a cookie, as a outcome of folks think of soda as a drink and a cookie as a dessert they're extra likely to limit food than beverages. "I hate sugary drinks. So I couldn’t imagine how good it tasted. I am studying the label and I am like oh, there is like no sugar, everything is pure, and now I can drink as much as I want ." "Gin &amp; Yuzu is incredible! I've been a gin &amp; tonic drinker all my life - however this is all I want from now on! Real juice but no sugar and no calories? Whaaat." We spiked the punch bowl with a cinnamon-infused easy syrup and whiskey on your holiday sipping pleasure. After a tough day at the office, sometimes pals, margaritas, and Southwestern Eggrolls are the easiest way to get your self in a better place.<br /><br />As the old tiki adage goes,‘what one rum can’t do,two rums can’. We blend mild and dark rums and combine our unique blend with flavors of orange, pineapple, orgeat, and coconut for the perfectMai Tai. A throwback to the period when airplanes have been model new.<br /><br />She blends maraschino cherries with lemon-lime soda, frozen limeade concentrate and ice, then garnishes each drink with loads of extra fruit. Giada makes her own limoncello with just lemon peel and vodka then lets it steep for four days. Add a bit of straightforward syrup to the combination and let it sit in a single day before straining. You can drink it straight or add it to cocktails. DiabetesPeople who eat sugary drinks regularly—1 to 2 cans a day or more—have a 26% higher risk of growing sort 2 diabetes than individuals who rarely have such drinks. Risks are even greater in younger adults and Asians.<br /><br />Certified Organic Black and Herb Teas Choice of Sir Thomas Lipton Brisk Tea, or Numi Organic Tea alternatives. Frozen Iced Mango Mango, Tropical Juices and a Hint of Coconut Blended with Ice and Swirled with Raspberry P... Wine The Cheesecake Factory is proud to offer a fastidiously selected wine record positive to enchantment to ... We're known for our legendary cheesecakes and for being a fantastic place to work. We're hiring Front of House, Kitchen, and Management positions. Our team at The Usage has selected the best beverage cooler of 2021.<br /><br />We obtained you lined with our $25 Meal for 2. The season for creamy drinks is upon us, however a new crop of straightforward Alexander riffs showcases a lighter, nondairy approach to indulgence. We are absolutely nuts for this hazelnut-flavored holiday cocktail. Everyone's favourite holiday drink gets boozy and a little spicy. Somewhere between cocktail and dessert, this Italian-influenced White Russian is hard to withstand.<br /><br />Apple cider vinegar slows stomach emptying, which helps maintain you fuller for an extended period of time and should reduce overeating . Although research is proscribed, there is some evidence that vinegar is effective in promoting weight reduction in people. Drinking chilly water will increase resting power expenditure, which is the variety of calories you burn while resting. Drinking extra water may profit your waistline by preserving you full in between meals and increasing the number of energy you burn. Black tea is a sort of tea that has undergone extra oxidation than different forms of teas, leading to a stronger flavor and darker shade.<br /><br />That adds energy to your diet with out filling you up. A cup of no-sugar-added juice with breakfast or a snack is ok, but for teenagers and adults, it’s best to eat fruit in its whole form, and limit how a lot juice you get. If you simply enjoy the style, add a splash or two to a glass of water. Yes, it’s low in energy, but it is in all probability not the best swap for regular sodas.<br /><br />Seedlip Garden 108 is a fresh, herbal mix of Peas &amp; conventional garden herbs together with Rosemary, Thyme &amp; Spearmint. Seedlip Spice ninety four is a heat, fragrant mix of Allspice &amp; Cardamom with contemporary citrus high notes to stability the long bitter finish. This is THE batter to use for absolutely delicious and buttery Hot Buttered Rums! You can hold this in the freezer for up to three months. With no particular tools required, homemade liqueurs are very straightforward to make and are great for gift-giving. Learn the story of this favorite Christmas cocktail.<br /><br />Mutual Fund and ETF data provided byRefinitiv Lipper. A university examine proved that CELSIUS increases metabolism. The study showed that members who consumed CELSIUS burned an average of one hundred extra energy over a 3-hour period than those who drank a placebo.<br /><br />The company marketed its big selection of calorie-free drinks and encouraged individuals to take duty for their very own drink decisions and weight. Responses to the commercial have been mixed, with many consultants calling it misleading and inaccurate in stating the well being dangers of soda. There is enough scientific evidence that reducing sugar-sweetened beverage consumption will scale back the prevalence of weight problems and obesity-related ailments.<br /><br />Add chunks of in season watermelon to classic rum mojitos. This brunch cocktail features contemporary, muddled raspberries and is completed with champagne or prosecco. These fruity cocktails get their kick from a splash of Campari. "Tropical Temptation is really summer trip in a glass," says Sandra. "The best part is that you don't have to go away, you possibly can enjoy it with your family and friends at your next get together."<br /><br />CELSIUS is clinically confirmed to speed up your metabolism and provide essential energy. Transform your exercises with our scrumptious vary of sparkling and non-carbonated flavors. Steak Diane Medallions of Steak Covered with Black Peppercorns and a Rich Mushroom Wine Sauce.<br /><br />Don't fear we've the drinks and eats covered. A staple of European holiday drinking, spiced glühbier, which may be made with sours, ales or stouts, is an easy-to-make addition to your seasonal lineup. Muddle mint leaves and easy syrup in a rocks glass. Muddle lime and simple syrup in a rocks glass. This coffee drink is one of my favorites. It has a lightweight chocolate style and is perfect for a chilly winter day.<br /><br />When trying to find a contact of acidity, Ms. Sprouse often reaches for fortified wines like sherry, Madeira, vermouth or port. On a too-full stomach, natural liqueurs corresponding to Chartreuse, Bénédictine or even Underberg could be the remedy for what ails. Use a knife to take away a 1″ extensive strip of the orange peel. Squeeze the orange peel into the drink to release the oils. Gently run the peel across the edge of the glass, then place it within the glass and serve. When you need an upscale drink, there’s really nothing like a Pisco Sour!
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耐克潛入瞭元宇宙,運動鞋變成加密貨幣,還能這麼玩<br /><br /><p style="text-align: left;" data-track="1"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">耐克正在潛入元宇宙。不,耐克已經佈局三年瞭。</span></p><br /><br /><p style="text-align: left;" data-track="2"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">雖然 Facebook 最近的更名可能促使耐克公開其部分計劃,但這傢運動服裝巨頭多年來一直在為其虛擬生態系統奠定基礎。</span></p><br /><br /><p style="text-align: left;" data-track="3"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">根據專利申請和知情人士的說法,該公司可能很快就會推出其首批產品,用於新的沉浸式數字現實,即元宇宙。</span></p><br /><br /><p style="text-align: left;" data-track="4"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">可追溯到 2018 年的專利申請的審查表明,耐克的計劃不僅僅是兜售數字產品。</span><strong><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">耐克為虛擬世界奠定瞭知識產權基礎</span></strong><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">,包括虛擬化身和購買和交換耐克商品的新方式。現在,耐克正在將註意力轉向實現這一願景。</span></p><br /><br /><p style="text-align: left;" data-track="5"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">據彭博社報道,總部位於俄勒岡州比弗頓的耐克上周為虛擬商品提交瞭商標申請,同一天,Business Insider 就其元宇宙計劃的問題聯系瞭該公司。</span></p><br /><br /><p style="text-align: left;" data-track="7"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">專利並不總能帶來新產品,但它們為公司的努力提供瞭一張不錯的地圖。對於耐克來說,可能性似乎無窮無盡。雖然批評者會說耐克是在進行一場虛擬的現金攫取,但耐克高層將這項工作描述為與消費者建立更深層次聯系的一種方式,這是企業最喜歡的話題。</span></p><br /><br /><p style="text-align: left;" data-track="8"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">在 2020 年 1 月,其首席執行官約翰·多納霍 (John Donahoe)上任以後,耐克就在不斷佈局,並取得收獲。多納霍是科技公司 eBay 和 ServiceNow 的前任首席執行官。</span></p><br /><br /><p style="text-align: left;" data-track="9"><span style="color: #2E3033; --tt-darkmode-color: #B1B4B9;" class="data-color--tt-darkmode-b1b4b9">在截至5月31日的財報中,耐克的數字業務增長瞭41%。第四季度,數字業務增長瞭147%。</span></p><br /><br /><p style="text-align: left;" data-track="10"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">耐克的一位高管表示。“數字化是未來的趨勢,而且它正在產生回報。誰不想進一步投資於賺錢的東西呢?”</span></p><br /><br /><p style="text-align: left;" data-track="54"></p><br /><br /><p style="text-align: left;" data-track="55"></p><br /><br /><h1 class="pgc-h-arrow-right">“Cryptokicks”和虛擬商品</h1><br /><br /><p style="text-align: left;" data-track="12"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">耐克的專利展示瞭一個由智能電子鞋、數字運動鞋、虛擬道具和耐克標志組成的世界。</span></p><br /><br /><p style="text-align: left;" data-track="13"><span style="color: #2E3033; --tt-darkmode-color: #B1B4B9;" class="data-color--tt-darkmode-b1b4b9">今年8月,耐克獲得瞭“社交網絡服務虛擬化身”的專利。這項專利描述瞭一個與用戶運動表現相關的虛擬形象。</span></p><br /><br /><p style="text-align: left;" data-track="14"><span style="color: #2E3033; --tt-darkmode-color: #B1B4B9;" class="data-color--tt-darkmode-b1b4b9">例如,當用戶完成第一次鍛煉時,虛擬化身可能會解鎖一件新襯衫或一雙新鞋。</span></p><br /><br /><p style="text-align: left;" data-track="15"><span style="color: #2E3033; --tt-darkmode-color: #B1B4B9;" class="data-color--tt-darkmode-b1b4b9">今年2月發佈的一項類似專利描述瞭對實現運動目標的用戶進行獎勵;目標越高,耐克的裝備就越多。用戶甚至可以用自己的虛擬形象定制耐克商品。</span></p><br /><br /><p style="text-align: left;" data-track="16"><span style="color: #2E3033; --tt-darkmode-color: #B1B4B9;" class="data-color--tt-darkmode-b1b4b9">為瞭讓它的虛擬形象工作,耐克需要跟蹤用戶的活動,這是它已經知道如何做的事情。計步器已經推出好幾年瞭。耐克+ iPod運動套裝於2006年發佈。</span></p><br /><br /><p style="text-align: left;" data-track="56"></p><br /><br /><p style="text-align: left;" data-track="17"><span style="color: #2E3033; --tt-darkmode-color: #B1B4B9;" class="data-color--tt-darkmode-b1b4b9">耐克一直在繼續開發這項技術。七月份的一項專利描述瞭“智能電子鞋”。</span></p><br /><br /><p style="text-align: left;" data-track="18"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">元宇宙戰略的關鍵之一是不可替代的代幣技術,它允許一個人“擁有”數字資產。</span></p><br /><br /><p style="text-align: left;" data-track="19"><span style="color: #2E3033; --tt-darkmode-color: #B1B4B9;" class="data-color--tt-darkmode-b1b4b9">耐克在NFTs方面的工作出現在2019年的一項“cryptokicks”專利中。cryptokicks是該公司註冊的一個術語,本質上是創建瞭一種與每一雙物理運動鞋連接的數字運動鞋(</span><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">Cryptokicks)</span><span style="color: #2E3033; --tt-darkmode-color: #B1B4B9;" class="data-color--tt-darkmode-b1b4b9">。</span></p><br /><br /><p style="text-align: left;" data-track="20"><span style="color: #2E3033; --tt-darkmode-color: #B1B4B9;" class="data-color--tt-darkmode-b1b4b9">人們可以出售這些數碼運動鞋,或者把它們放在網上錢包裡。這項專利描述瞭將數碼運動鞋的各個部件混合在一起,創造出“鞋子後代”的方法。(本質上是一種加密貨幣)</span></p><br /><br /><p style="text-align: left;" data-track="23"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">Cryptokicks 可以在體育賽事中獲得。</span><span style="color: #2E3033; --tt-darkmode-color: #B1B4B9;" class="data-color--tt-darkmode-b1b4b9">數碼鞋可以預先設定和/或控制數量,並作為促銷、活動、比賽的一部分分發。</span></p><br /><br /><p style="text-align: left;" data-track="58"><span style="color: #2E3033; --tt-darkmode-color: #B1B4B9;" class="data-color--tt-darkmode-b1b4b9">例如,在職業體育揭幕戰中,觀眾可以獲得數量有限的唯一數字資產中的一種,每一種資產都通過自己的加密令牌單獨保護。</span></p><br /><br /><p style="text-align: left;" data-track="27"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">增強現實技術可以讓人們可以“穿”虛擬運動鞋,比如在 Zoom 電話或者谷歌視頻群聊中。</span></p><br /><br /><p style="text-align: left;" data-track="28"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">cryptokicks 專利還提出瞭其他應用,包括防止假冒,這對大品牌來說仍然是一個棘手的問題。但如果每雙鞋都有一個虛擬的兄弟姐妹,那麼判斷耐克鞋是否是假的會更容易。</span></p><br /><br /><p style="text-align: left;" data-track="29"><span style="color: #2E3033; --tt-darkmode-color: #B1B4B9;" class="data-color--tt-darkmode-b1b4b9">同樣,一月份的一項專利描述瞭一種創建“虛擬生產線”的方法,可以幫助用戶——而不是機器人——根據他們的“社交互動、物理位置和註意力”獲得耐克最令人垂涎的產品。</span></p><br /><br /><h1 class="pgc-h-arrow-right">耐克建立瞭它的元宇宙</h1><br /><br /><p style="text-align: left;" data-track="31"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">幾名耐克員工現在在領英上的工作描述中有“元宇宙”。</span></p><br /><br /><p style="text-align: left;" data-track="32"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">埃裡克 · 雷德蒙德最近被任命為耐克“元宇宙工作室”的負責人。安德魯 · 施瓦茨列出瞭他的名字: 元宇宙工程總監。另一位耐克員工說,他的工作包括“思考元宇宙”。</span></p><br /><br /><p style="text-align: left;" data-track="33"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">10月,有7年耐克經驗的湯米•范(Tommy Pham)被任命為遊戲合作夥伴關系經理。湯米•范在最近的許多數字專利中都被列為發明者,這表明耐克將加大對電子遊戲的關註作為其“元宇宙”戰略的一部分。</span></p><br /><br /><p style="text-align: left;" data-track="34"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">耐克招聘具有元宇宙技能的員工;鞋類設計師的招聘啟事稱,他們將“在重新定義我們的數字版圖、引領我們進入元宇宙以及提升我們團隊的能力方面發揮關鍵作用。”</span></p><br /><br /><p style="text-align: left;" data-track="35"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">其他品牌,包括 Gucci和微軟,已經開始公佈元宇宙計劃。但創立虛擬運動鞋平臺 Aglet的前阿迪達斯未來趨勢總監瑞安·穆林斯 (Ryan Mullins)表示,耐克可能處於最佳位置,因為它“具有文化影響力”並且擁有數百種標志性產品。</span></p><br /><br /><p style="text-align: left;" data-track="36"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">“運動鞋現在可以連接一切。”他說。</span></p><br /><br /><p style="text-align: left;" data-track="37"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">耐克多年來一直在談論將數字和實體相結合,但它通常被描述為改進其電子商務技術的一種方式。穆林斯說,還不止這些。</span></p><br /><br /><p style="text-align: left;" data-track="38"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">“商業已經變成瞭一種遊戲,”他說。“當前的電子商務體驗是交易性的,而且變得非常無聊。”</span></p><br /><br /><p style="text-align: left;" data-track="39"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">馬林斯說,耐克和其他大品牌面臨的挑戰是,如何真實地在 metaverse 上顯示,以避免看起來像一個廉價的“品牌賭場”。</span></p><br /><br /><p style="text-align: left;" data-track="41"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">“你如何設計一個真實的體驗,而不是看起來像一個絕望的金錢遊戲?”馬林斯說。</span></p><br /><br /><p style="text-align: left;" data-track="42"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">耐克持相反的立場:他們將元宇宙視為建立消費者忠誠度的一種方式。</span></p><br /><br /><p style="text-align: left;" data-track="43"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">到目前為止,該公司隻涉足瞭 metaverse,包括銷售Travis Scott在視頻遊戲“Fortnite”中穿的數字 Air Jordans ,並使用基本的增強現實技術讓人們虛擬試穿運動鞋。耐克還與在線遊戲平臺 Roblox 和 NBA2K 合作,玩傢可以在其中解鎖獨傢運動鞋。</span></p><br /><br /><p style="text-align: left;" data-track="61"></p><br /><br /><p style="text-align: left;" data-track="62"></p><br /><br /><p style="text-align: left;" data-track="44"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">耐克消息人士稱,該公司的努力——盡管已經申請瞭專利和商標——還為時過早。知識產權骨幹已到位;現在是實施,這可能需要數年時間。</span><span style="color: #2E3033; --tt-darkmode-color: #B1B4B9;" class="data-color--tt-darkmode-b1b4b9">元宇宙所需的互操作性水平還沒有接近現實。</span></p><br /><br /><p style="text-align: left;" data-track="45"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">例如,為瞭讓虛擬世界開花結果,虛擬化身需要在數字平臺之間穿梭。目前,在“Fortnite”中獲得的運動鞋仍然還留在“Fortnite”中。</span></p><br /><br /><p style="text-align: left;" data-track="46"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">耐克龐大的財務資源和行政領導能力為其提供瞭優勢。除瞭多納霍之外,耐克的董事會還包括蘋果公司的首席執行官蒂姆</span><strong><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">·</span></strong><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">庫克,蘋果公司是另一傢在元宇宙中鋪設大軌道的公司。(Apple Glasses 預計最早將於明年推出,並將與耐克的產品自然搭配。)</span></p><br /><br /><p style="text-align: left;" data-track="47"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">自從 Facebook 上周更名為 Meta以來,Metaverse 一直出現在新聞中。但就目前而言,消費者的興趣似乎並不大。</span></p><br /><br /><p style="text-align: left;" data-track="48"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">在最近的一項在線調查中,29% 的美國消費者表示他們甚至不知道“元宇宙”是什麼。隻有 23% 的人表示他們願意花時間在裡面。</span></p><br /><br /><p style="text-align: left;" data-track="49"><span style="color: #212529; --tt-darkmode-color: #BAC1C7;" class="data-color--tt-darkmode-bac1c7">盡管如此,預計耐克的元宇宙計劃很快將被其他公司效仿。</span></p>聲明:文章出自 [https://naijixie.pixnet.net/blog 耐吉鞋] Blog轉載請註明出處!<br /><br /> [https://peatix.com/user/10956836 耐吉鞋] <br /><br />

Revision as of 05:43, 12 January 2022

耐克潛入瞭元宇宙,運動鞋變成加密貨幣,還能這麼玩

耐克正在潛入元宇宙。不,耐克已經佈局三年瞭。



雖然 Facebook 最近的更名可能促使耐克公開其部分計劃,但這傢運動服裝巨頭多年來一直在為其虛擬生態系統奠定基礎。



根據專利申請和知情人士的說法,該公司可能很快就會推出其首批產品,用於新的沉浸式數字現實,即元宇宙。



可追溯到 2018 年的專利申請的審查表明,耐克的計劃不僅僅是兜售數字產品。耐克為虛擬世界奠定瞭知識產權基礎,包括虛擬化身和購買和交換耐克商品的新方式。現在,耐克正在將註意力轉向實現這一願景。



據彭博社報道,總部位於俄勒岡州比弗頓的耐克上周為虛擬商品提交瞭商標申請,同一天,Business Insider 就其元宇宙計劃的問題聯系瞭該公司。



專利並不總能帶來新產品,但它們為公司的努力提供瞭一張不錯的地圖。對於耐克來說,可能性似乎無窮無盡。雖然批評者會說耐克是在進行一場虛擬的現金攫取,但耐克高層將這項工作描述為與消費者建立更深層次聯系的一種方式,這是企業最喜歡的話題。



在 2020 年 1 月,其首席執行官約翰·多納霍 (John Donahoe)上任以後,耐克就在不斷佈局,並取得收獲。多納霍是科技公司 eBay 和 ServiceNow 的前任首席執行官。



在截至5月31日的財報中,耐克的數字業務增長瞭41%。第四季度,數字業務增長瞭147%。



耐克的一位高管表示。“數字化是未來的趨勢,而且它正在產生回報。誰不想進一步投資於賺錢的東西呢?”







“Cryptokicks”和虛擬商品



耐克的專利展示瞭一個由智能電子鞋、數字運動鞋、虛擬道具和耐克標志組成的世界。



今年8月,耐克獲得瞭“社交網絡服務虛擬化身”的專利。這項專利描述瞭一個與用戶運動表現相關的虛擬形象。



例如,當用戶完成第一次鍛煉時,虛擬化身可能會解鎖一件新襯衫或一雙新鞋。



今年2月發佈的一項類似專利描述瞭對實現運動目標的用戶進行獎勵;目標越高,耐克的裝備就越多。用戶甚至可以用自己的虛擬形象定制耐克商品。



為瞭讓它的虛擬形象工作,耐克需要跟蹤用戶的活動,這是它已經知道如何做的事情。計步器已經推出好幾年瞭。耐克+ iPod運動套裝於2006年發佈。





耐克一直在繼續開發這項技術。七月份的一項專利描述瞭“智能電子鞋”。



元宇宙戰略的關鍵之一是不可替代的代幣技術,它允許一個人“擁有”數字資產。



耐克在NFTs方面的工作出現在2019年的一項“cryptokicks”專利中。cryptokicks是該公司註冊的一個術語,本質上是創建瞭一種與每一雙物理運動鞋連接的數字運動鞋(Cryptokicks)



人們可以出售這些數碼運動鞋,或者把它們放在網上錢包裡。這項專利描述瞭將數碼運動鞋的各個部件混合在一起,創造出“鞋子後代”的方法。(本質上是一種加密貨幣)



Cryptokicks 可以在體育賽事中獲得。數碼鞋可以預先設定和/或控制數量,並作為促銷、活動、比賽的一部分分發。



例如,在職業體育揭幕戰中,觀眾可以獲得數量有限的唯一數字資產中的一種,每一種資產都通過自己的加密令牌單獨保護。



增強現實技術可以讓人們可以“穿”虛擬運動鞋,比如在 Zoom 電話或者谷歌視頻群聊中。



cryptokicks 專利還提出瞭其他應用,包括防止假冒,這對大品牌來說仍然是一個棘手的問題。但如果每雙鞋都有一個虛擬的兄弟姐妹,那麼判斷耐克鞋是否是假的會更容易。



同樣,一月份的一項專利描述瞭一種創建“虛擬生產線”的方法,可以幫助用戶——而不是機器人——根據他們的“社交互動、物理位置和註意力”獲得耐克最令人垂涎的產品。



耐克建立瞭它的元宇宙



幾名耐克員工現在在領英上的工作描述中有“元宇宙”。



埃裡克 · 雷德蒙德最近被任命為耐克“元宇宙工作室”的負責人。安德魯 · 施瓦茨列出瞭他的名字: 元宇宙工程總監。另一位耐克員工說,他的工作包括“思考元宇宙”。



10月,有7年耐克經驗的湯米•范(Tommy Pham)被任命為遊戲合作夥伴關系經理。湯米•范在最近的許多數字專利中都被列為發明者,這表明耐克將加大對電子遊戲的關註作為其“元宇宙”戰略的一部分。



耐克招聘具有元宇宙技能的員工;鞋類設計師的招聘啟事稱,他們將“在重新定義我們的數字版圖、引領我們進入元宇宙以及提升我們團隊的能力方面發揮關鍵作用。”



其他品牌,包括 Gucci和微軟,已經開始公佈元宇宙計劃。但創立虛擬運動鞋平臺 Aglet的前阿迪達斯未來趨勢總監瑞安·穆林斯 (Ryan Mullins)表示,耐克可能處於最佳位置,因為它“具有文化影響力”並且擁有數百種標志性產品。



“運動鞋現在可以連接一切。”他說。



耐克多年來一直在談論將數字和實體相結合,但它通常被描述為改進其電子商務技術的一種方式。穆林斯說,還不止這些。



“商業已經變成瞭一種遊戲,”他說。“當前的電子商務體驗是交易性的,而且變得非常無聊。”



馬林斯說,耐克和其他大品牌面臨的挑戰是,如何真實地在 metaverse 上顯示,以避免看起來像一個廉價的“品牌賭場”。



“你如何設計一個真實的體驗,而不是看起來像一個絕望的金錢遊戲?”馬林斯說。



耐克持相反的立場:他們將元宇宙視為建立消費者忠誠度的一種方式。



到目前為止,該公司隻涉足瞭 metaverse,包括銷售Travis Scott在視頻遊戲“Fortnite”中穿的數字 Air Jordans ,並使用基本的增強現實技術讓人們虛擬試穿運動鞋。耐克還與在線遊戲平臺 Roblox 和 NBA2K 合作,玩傢可以在其中解鎖獨傢運動鞋。







耐克消息人士稱,該公司的努力——盡管已經申請瞭專利和商標——還為時過早。知識產權骨幹已到位;現在是實施,這可能需要數年時間。元宇宙所需的互操作性水平還沒有接近現實。



例如,為瞭讓虛擬世界開花結果,虛擬化身需要在數字平臺之間穿梭。目前,在“Fortnite”中獲得的運動鞋仍然還留在“Fortnite”中。



耐克龐大的財務資源和行政領導能力為其提供瞭優勢。除瞭多納霍之外,耐克的董事會還包括蘋果公司的首席執行官蒂姆·庫克,蘋果公司是另一傢在元宇宙中鋪設大軌道的公司。(Apple Glasses 預計最早將於明年推出,並將與耐克的產品自然搭配。)



自從 Facebook 上周更名為 Meta以來,Metaverse 一直出現在新聞中。但就目前而言,消費者的興趣似乎並不大。



在最近的一項在線調查中,29% 的美國消費者表示他們甚至不知道“元宇宙”是什麼。隻有 23% 的人表示他們願意花時間在裡面。



盡管如此,預計耐克的元宇宙計劃很快將被其他公司效仿。

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