Marketing Your Chapter
Student Organization Recruitment Events
Most universities with many student organizations will host recruitment events, usually within the first few weeks of a new school-year or semester. These events can help draw new students to SEDS, as well as students who may not have heard of SEDS. This is especially the case with new chapters who are only a few years old. Most universities will have information on recruitment on their websites, usually under “Student Affairs” or similar offices.
Placement at these events is crucial, as it can draw people who have more interest in what SEDS offers. Most chapters target the science, engineering, or general STEM areas of these events, but it is dependent on what each chapter sees as their role within the university. Chapters who focus on advocacy, outreach, art, or other non-STEM activities should surround themselves with other student organizations with similar interests.
As with any student organization, SEDS chapters should try and stand out at these events. Students, especially younger ones, are usually drawn to what seems interesting. For many, this can include posters, food, merchandise, hardware, banners, tablecloths, and signs with their chapter’s name on it. For STEM oriented chapters, hardware such as rockets, cubesats, telescopes, can be a great way to draw crowds in. For booth attendance, chapters should organize a diverse set of officers and general members with knowledge on chapter activities. By showing students that chapters are open to everyone interested in SEDS’ goals, these booths become more approachable.
Finally, students should have some way to register themselves as interested. Chapters have had luck using both paper and laptops to register students to email lists and such, but some schools have separate systems sometimes using student ID’s and such. A more knowledgeable chapter will have success in recruitment of new members.